Introducing Collection 03. By the Seashore
Launching online December 23’

Collection 03. By the Seashore is inspired by the iconic poem, ‘she sell’s seashells, by the seashore’. A poem that evokes memories of hunting for treasures, in the form of seashells along the seaside as a child on summer vacations. A poem that ignites the senses with memories of rosy red, sun-kissed cheeks, coconut scented sunscreen, salty hair, sandy toes and sticky fingers from ice-cream that would always melt faster than it could be consumed ~ the feeling of summer.

Collection 03. By the Seashore is a collection of highly detailed, innately feminine garments that toe the line between art and fashion. Designed to be worn during summer vacations, from beach to bar and everywhere in-between. By the Seashore features a hand painted watercolour seashell artwork, Odet’s signature pin tuck, chevron fabric detail and scallop embroidery. Collection 03 designs are limited in production, limited editions and numbered as if they truly are pieces of art. 

All design are limited editions (example 1/50). Locate the number of garments produced on both the product pages of the website and each individual garment swing tag. 

Location 1 · Yamba Main Beach
Location 2 · Bay Properties ~ The Beach House
Photographer · Tom Paterson
Model · Christina Macpherson
H&MU · Phoebe Fever
Jewellery · Hogan’s Family Jewellers
Set Designer · Cain Mahony